It was the day of emancipation for the traditional Indian Handloom saree business, when Prime Minister Narendra Modi publically announced August 7 as National Handloom Day, connecting with the year 1905, the year of Swadeshi movement. August 7, 1905 was the eventful day in the history as far as Indian Handloom Business is concerned, as proclamation of the "Swadeshi Movement" was made in a meeting organized at the Calcutta Town hall.

The PM urged the masses for using the Indian made handloom products. During his speech on the occasion, Prime Minister said, "The handloom sector in India is stronghold of India’s economy, and we should work together to increase the use of handloom products in our daily lives. Moreover, the e-commerce sector should set out working strategies to increase the sale of Indian handloom products like sarees, kurtas etc."

With the Make in India Campaign, It is certainly clear that we are going to see a lot of handloom products in fashion this year. Be it Khadi, Cotton or Silk, all these fabric and outfits made with those fabrics will be in demand.

Adopt Handloom Fabric Now

Cotton: Cotton is also known as the fabric of India. Onset of summer, it is right time to add cotton dresses, kurtis and tops in your collection. These days, you can also try long flawy Cotton Skirts, Palazzo Pants, Patiala Salwar to make your wardrobe summer ready.

Khadi: Khadi is the invention of India and with the help of Indian Designers; Government of India has all the plans to promote Khadi in coming years. Many renowned Indian designers like Rohit Bal, Anamika Khanna, Rajesh Pratap Singh, The house of Pero and many others have accepted Khadi and created the fashionable outfits from it. Khadi is no more a boring fabric for age old designs. Also the fabric is thick yet cool and quite durable which are the biggest advantages. This year, you should try Khadi Tops, Blouses and Even Khadi Saree to stand out from the crowd.

Silk: There are more than 100 types Silk available in India. It is rich, royal and the perfect fabric to prepare your wedding and festival outfits. Silk is something that never goes out of fashion. Try different types of silk sarees, silk lehenga, and Silk Anarkali dress this season. If you want to stay ahead, then try Raw Silk Gowns, Cotton and Banarasi Silk Gowns for wedding and special occasions.

It is the time when the fashion world is changing in India. It is indeed the positive change that Indian Fashion Industry was seeking for a quite longer period of the time..

Say Yes.. to Cotton! Say Yes... to Khadi...! Say Silk!

Posted in Fashion By

Dhruv Mehta